Honest, vulnerable writing creates real connection without ninja copywriting gimmicks
You started a business to serve the world. You have gifts and resources you know can help people, and sometimes it seems like the sketchy world of online marketing stands in the way of your message. Maybe you’ve tried using templates or swipe files only to find that the result sounds nothing like you.
A good guideline? If it feels a little bit gross or a little bit dishonest, it probably is.
The great news is that you don’t need slimy marketing tactics like false scarcity and urgency and made-up “frequently asked questions” that are really persuasion copy to attract people or to make money.
It’s you that sets your brand apart!
Learning to speak with your own voice and tell your own stories will help you to write engaging emails that keep people reading and wanting more.
Curious to see what honest business communication might look like?
*I hope! Check it out and let me know what you think.
Ever felt like you needed a shower after reading someone's sales copy?
Emails written using persuasion copywriting techniques can make you think, ‘If that’s what I’m supposed to be doing, I don’t want to do it at all!’
You don’t have to write salesy copy!
By writing as your authentic self, you can form real relationships with your subscribers that result in real sales.
Writing from a place of vulnerability can be scary at first. I promise that the honor of connecting with the human beings you created your business to serve makes it worth it.